ContentEngine helps you detect trending events that will matter to your audience, quickly research and develop perspective-focused content on those events, then style and publish them web, email, or your social feeds.

Reactive marketing is growing your audience by reacting to trending, brand-relevant events.  Purely promotional web and social experiences don’t engage users.  People are drawn to relevant trending events, and that’s why reactive marketing works!

ContentEngine’s AI AutoDraft makes point of view a central part of the content generation process.  AI can generate word count, but it lacks a human perspective.  We have tailored a process that integrates research and perspective selection into the generative AI workflow, creating a better result.

This is what’s known as a “human-in-the-loop” agentic process, and it’s what drives our AI.

The truth is that there is no one standard for ‘good’ content.  People engage with ideas that resonate with them.  By regularly releasing content with a culturally-conscious point of view on trending events, you will grow an audience of like-minded followers over time.

Your perspective comes from a lifetime of experience, and its as unique as your fingerprint.  Use ContentEngine to generate content that reflects it!

Web, Social, and Email.  First, react to an event by creating web content which integrates your website’s conversion elements.  Next, gain traction by promoting your perspective on social media.  Last, follow up with email campaigns making sure your most popular posts get the attention they deserve!

Unlike a traditional news feed, ContentEngine uses AI to filter and rank events based on your audience’s interests, showing you only high-impact stories. It prioritizes what your audience will care about.  It presents relevant web articles, videos, and social posts alongside context, research, and content-drafting tools to help you respond quickly and effectively.

AI AutoDraft delivers research summaries, suggested perspectives, and sourced opinions for every event it detects.  Browse through popular points of view, or come up with your own.  Autodraft lets you quickly research and develop an informed perspective on any event, and then bake that perspective right into the content you generate.

First, ContentBuilder seamlessly integrates AI Autodraft into the builder, turning pre-generated content into a drag-and-drop process.  ContentBuilder also supports custom media, dynamic elements like tags, and offers a wide selection of pre-built templates.  It also has an email mode which incorporates advanced email functionalities like merge tags and links.