What Is a Content Audit? How to Decide What to Keep, Update or Remove
A content audit is a review of existing content to determine whether it still serves its audience and what should happen to it next.
Paul Rigden
A content audit is a review of existing content to determine whether it still serves its audience and what should happen to it next.
Learn what a content brief should include, from audience questions and search intent to evidence and review criteria. Includes a completed example and PDF template.
AI speeds up content production, but errors can multiply just as quickly. Learn how human review protects accuracy, brand voice, and B2B buyer trust.
Learn when to publish a quick response, build an evergreen resource, or update existing content based on how long your audience needs the answer.
Learn what topical authority means in SEO, how to define a subject, connect supporting articles, use credible evidence and measure your coverage.
A survey of 150 U.S. respondents finds that information-seeking after current events often extends beyond immediate answers and requires lasting value.
Learn how to collect, group and prioritize audience questions, choose the right content format, build briefs and improve answers over time.
The search landscape has split; brands must optimize for AI-generated summaries and classic rankings to capture more customers.
The shift is measurable; 42% of search queries have become longer. Capture conversational queries that dominate the landscape now.
The search landscape is a hybrid environment where generative summaries and traditional listings coexist for effective content discovery.
